Milan Šára
* 2.12.1937 - 28.12.2009
He had actually devoted himself to photography since he was 8 years old, when he became mainly interested in the technology. Mr. Zdenek Virt academic painter and professor at FAMU passed down to Sara most of his photography experience. He became a professional photographer at the age of 30. In the 80s and 90s he was the most productive commercial photographer in Czechoslovakia. He worked mainly for export companies such as ÈSA, CENTROTEX, JABLONEX, ARTIA... . Milan Šára's photographs decorated windows of shops, appeared in catalogues and magazines, served to present Czechoslovak products abroad, (namely in Great Britain, France). More than 1000 titles of calendars with his photographs had been published. Besides that, he presented himself also abroad in, for example, the French fashion magazine the Vogue. Among photo-models he worked with beauties such as Ivana Trump, Milada Karasova, Katerina Kornova, Katerina Brozova, Jitka Kraferova and others.
In 1989 he founded an advertising agency aimed towards modeling and also started to dedicate himself to free creation. Gradually the work of his firm changed into that of a classic advertising agency (www.topartstudio.cz) and from the time of his work with models there remained only one activity, which was the TOP MODEL competition- a contest for the most photogenic girl (www.top-model.cz).
Thanks to his business activities he gained a certain freedom to photograph freely. The only measure of a quality photograph was his own satisfaction and not the requirements and taste of his clients, gallery owners, buyers etc. He admired the work of photographers such as Richard Avedon and Josef Sudek. He dedicated his work mainly to black and white photography of the female nude but he also enjoyed black and white still - life. He preferred searching for "the perfect light" to artificial lighting. He did his own developing and enlarging and thus he had the whole process of creation of the photograph under control. In his works he remained faithful to the classical black and white photograph, but he experimented with the use of large or nontraditional negative formats, using infra photo materials and he did black and white nudes under water. Another kind of experiment was using, during the past 15 years, only one nude photo model, who was his wife Ivana. He always tried to seek his own path and his very own photography style. He insisted that he photograph and create for himself and for his own pleasure and he never strayed from that belief.
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